How Bike Point converted their rental bikes into review collection devices
And receives 200% more reviews on Google and Tripadvisor.
About Bike Point
- Primary locations: Four locations in Spain
- Touchpoints: NFC & QR-Code Displays, dynamic QR-Code stickers
Customer success story
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Increase monthly reviews Google
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Increase monthly reviews Tripadvisor
The challenge
- Online visibility is crucial as bike rental customers typically take their decisions based on online searches and the experiences other customers share on Google and Tripadvisor.
- When compared to local competition a constant stream of quality reviews ca be decisive in people's purchasing decisions.
The solution
Bike Point got creative when searching for possible review collection opportunities, taking advantage of existing customer touchpoints to achieve their goals.
Applied review request channels:
- Table displays with Rev1ew NFC Tag and Dynamic Rev1ew QR-Code on cash desks
- The Bike Point crew placed Dynamic Rev1ew QR-Code stickers with a strong CTA (Call To Action) on their rental bikes, converting every single bike into a true review collection device.
The result
- Increase in the number of Google reviews by 200% after the first eight weeks.
- Increase in the number of Tripadvistor reviews by 220% after the first eight weeks.
+200% on average
🔥 after eight weeks
What does the owner say?
Bjørn De Vos
Co-Founder Bike Point
Reviews are very important for our shop and rental business as many of our customers search for road bike and mountain bike services online. The great thing about Rev1ew is that we are not limited to one review platform but can collect reviews across Google, Tripadvisor and Facebook - all relevant platforms for our target audience.